You own your Identity Record. IdentityRecord Advantage keeps it strong.
You own your record. Advantage keeps it strong.
Ownership is the foundation. IdentityRecord Advantage is the operational system that keeps your record current, strong, and working for the business over time.
$49/mo per location | No contracts | Cancel anytime
Oak & Lotus Yoga
Yoga Studio · Austin, TX
IR-059158 · identitydns.com/identity/IR-059158
This is what AI evaluates before it recommends you.
The shift
AI is already deciding which businesses to recommend.
When a customer asks an AI system for a recommendation, the system evaluates structured data. Businesses without a verified, machine-readable identity are harder to trust and easier to skip.
Without IdentityRecord
With IdentityRecord Advantage
Local AI Taxonomy
Built around the real reasons businesses are chosen.
IdentityRecord is building the deepest structured taxonomy of local business identity for the AI era. The old local-search world organized businesses around categories, keywords, and ad groups. That taxonomy helped businesses get indexed. It was never designed to help businesses get understood.
IdentityRecord is built on a different organizing system: Local AI Taxonomy. It captures the behavioral and decision drivers that determine whether a business is understood, trusted, and ultimately chosen. Not just what the business does, but what makes it credible, what makes it different, and what proof supports the claims. Your Identity Record rides on this taxonomy, and IdentityRecord Advantage keeps it current as the system gets deeper.
What the business does
Core services, specializations, and how it operates
Who it is right for
Customer fit, service area, and audience context
What makes it credible
Credentials, licensing, verification, and operating history
What makes it different
Differentiators, story, approach, and competitive position
What reassurance matters
Trust themes, guarantees, and objection handling
What proof supports it
Activity signals, customer work, and freshness
What changes recommendation confidence
Decision-stage context that moves AI from hesitation to conviction
Keywords described traffic. Local AI Taxonomy explains recommendation. This taxonomy is one of the core strategic assets behind IdentityRecord, and it powers every module in the product.
What you get
Six modules that structure your business identity for AI
IdentityRecord Advantage gives you the tools to define, prove, distribute, and validate your business identity so AI gets it right.
Every module is built with industry-specific prompts, vertical intelligence, and guided workflows. The system already knows your business type. You answer the questions. We structure the signals.
33 Truths
Define your business
33 structured truth prompts built for your specific industry. Not generic questions. We crawl your website, pre-fill what we can, and guide you through the rest with industry-specific prompts and examples. A roofer sees roofing questions. A dentist sees dental questions. Each truth you confirm teaches AI something it cannot learn anywhere else.
FAQ Engine
Answer the questions customers ask
We already know the questions customers ask before choosing your type of business. The system presents them to you with guidance and examples. You answer in your own words. Those answers become structured decision signals that AI uses to recommend you over competitors who left these questions unanswered.
Proof Engine
Prove your business is active
The system prompts you with exactly what to upload first: storefront, team, office, branded assets. These are the same photos Google requires for verification. Then it keeps prompting you with industry-specific activity suggestions. Log a job completed, a customer served, an event hosted. Every entry is timestamped and becomes a verified activity signal.
Identity Locker
Secure your credentials
The system knows what credentials your industry requires. An electrician sees "Contractor's License" and "Workers' Comp." A dentist sees "Medical License" and "DEA Registration." Upload the document. It stays private. The system generates a public trust signal: "Licensed: Valid. Insured: Active." We track expiration dates and remind you before they lapse. These are the same credentials Google requires for its Verified badge.
Mirrored Identity
See the gap between your truth and the public web
Your Identity Record is rich. The public web is thin. Mirrored Identity shows you the difference. It compares what Google, Apple Maps, Yelp, and other authority surfaces currently show against your canonical identity data and tells you exactly where AI is seeing an incomplete version of your business. Google is the first surface we bring under your control.
AI Watch
Know how AI is representing your business
IdentityRecord runs live checks across the questions real customers ask AI. We find where your business is understood, where it is misunderstood, and where it is missing entirely. Every result traces back to the identity data that supports it. You see what is strong, what needs work, and what we are improving now.
After you secure
What changes the moment you activate.
Your identity goes live. You control the definition. The system starts identifying improvements. Every input adds signal. Every signal strengthens trust.
Your identity goes live
A permanent, machine-readable record published at a public URL.
You control the definition
You define the business. You answer questions. AI reads the output you control.
The system identifies next moves
The system evaluates your record continuously and surfaces the highest-impact improvement. You approve at your own pace.
Your presence compounds
Every approval adds signal. Competitors without structured identities fall behind.
This is not a one-time setup.
The longer you have IdentityRecord Advantage, the stronger your business identity becomes.
Month 1
Business defined, questions answered, first activity recorded. You are live and machine-readable.
Month 3
Trust signals accumulating. Richer definition, fresher proof. AI sees a materially more complete business.
Ongoing
Your record is one of the strongest in your category. AI recommends businesses with the deepest identity.
You own the identity. Always.
IdentityRecord Advantage ties the record to you. Your team or agency can operate the workplace without owning the identity. If you cancel, your public record stays live.
OWNER
Permanent ownership. Full control over the identity and who can operate it.
TEAM / AGENCY
Operate and strengthen the identity. Cannot own or transfer it.
Getting started
Live in minutes, not weeks.
1
Find your business
Search for it. If public data exists, we already have a record.
2
Own and define
Take ownership of the record and describe your business in your own words. This becomes the structured truth.
3
Go live
Your identity is published. Machine-readable. Discoverable by AI.
4
Get stronger
The system takes over. You approve improvements at your own pace.
Why now
The shift is already measurable.
Independent research confirms what we built IdentityRecord to solve. The old discovery system is collapsing. The new one rewards structured identity.
1.2%
of local businesses are recommended by ChatGPT today.
SOCi 2026
45%
of consumers now use AI to find local services, up from 6% a year earlier.
BrightLocal 2026
~25%
decline in traditional search engine query volume.
Gartner 2026
$17.1B
projected GEO services market by 2034 (40.6% CAGR).
Dimension Market Research
1,200%
growth in AI chatbot traffic to retail since mid-2024.
Adobe Analytics
83%
of restaurants do not appear in AI recommendations at all.
SOCi 2026
The frame shift
This is not a visibility tool. This is eligibility infrastructure.
Visibility is a spectrum. You can always be a little more visible. Eligibility is binary. AI either has enough structured identity to recommend your business, or it does not. There is no middle ground.
IdentityRecord is the eligibility layer for AI-era commerce. Your Identity Record is the proof that you qualify.
IDENTITY ADVANTAGE
$49/mo per location
No contracts. Cancel anytime. Your record stays live.
Six modules. One identity. AI-readable. Owner-controlled. Compounds over time.