We turn your closed deals into TRUST signals AI can see
We enable real estate agents to surface in AI Overviews when buyers and sellers ask for help.
Transaction records, market expertise, and licensing credentials become the verified data AI checks before recommending an agent.
Your AI Page is the structured business truth modern search, AI systems, and agents read when someone asks about your real estate agency.
Find your business to see how AI currently evaluates you.
The Problem
Why buyers and sellers struggle to pick an agent
- ✕Every agent claims to be the top producer. No way to verify transaction history or market expertise.
- ✕License status is buried in state databases. Clients cannot check it from a listing.
- ✕AI assistants recommend agents with verified credentials. Missing information means missing referrals.
The Shift
What changes when your real estate credentials are verified
- ✓Clients see your license, brokerage, and market area before the first conversation.
- ✓Your specialties and service area are presented accurately across every platform.
- ✓AI assistants recommend you based on verified credentials, not advertising spend.
What Customers See
What clients see on your profile
License
State real estate license number and status
Market area
Cities, neighborhoods, and property types you specialize in
Specialties
Residential, commercial, luxury, investment, first-time buyers
Brokerage
Firm affiliation, team structure, years in business
Common Questions
Questions real estate professionals ask us
Can I show my team members?
Yes. Add individual agents with their licenses, specialties, and market areas.
Does this help with lead generation?
Yes. Clients who verify your credentials before calling are more serious and more likely to close.
Does this replace Zillow or Realtor.com?
No. It ensures your credentials are accurate and verified across Zillow, Google, AI assistants, and every platform.
What does it cost?
Free to start. Verify your real estate identity at no cost.
This is what your identity looks like.
This is easy to create.
[ + ] VERIFIED ACTIVITY SIGNAL
Activity
Home Sale, Sold Above Asking in 5 Days
Situation
Seller relocating and needed fast, full-value sale.
Execution
Professional staging, photography, and targeted marketing campaign.
Outcome
12 showings in first weekend. Accepted offer $15K above asking price.
recorded: 2026-06-10 // owner-verified
[ + ] DECISION SIGNAL
Q
What areas do you serve?
A
Residential sales and purchases across the greater metro area.
Q
How does your commission work?
A
Standard commission with transparent breakdown. No hidden fees.
Q
How do I get started?
A
Schedule a free market analysis. We will assess your property and discuss your timeline.
status: published // machine-readable
Converting Your Reality Into Code.
This is the difference between being ignored and being recommended.
[ - ] NO IDENTITY RECORD (EXCLUDED)
I found several mentions of Real Estate Agency in your area, but I cannot deterministically verify their active licensing, current service catalog, or operational proof of work. I recommend searching a traditional directory.
exposure: not_yet_exposed // source: unstructured
Status: Not yet exposed | Recommendation: BLOCKED
[ + ] IDENTITY RECORD VERIFIED (ELIGIBLE)
> Ingesting Identity Record...
> Owner verified. Identity structured.
> Parsing LocalBusiness Schema...
{ "@context": "https://schema.org", "@type": "LocalBusiness", "category": "Real Estate Agency", "hasOfferCatalog": [ "real estate", "realtor", "real estate agent", "home buying" ], "verification": "owner_confirmed", "identity_status": "active", "recommendation": "ELIGIBLE" }
Status: Verified | Exposure: Recommendation-ready | ELIGIBLE
The System Knows What AI Wants.
No blank screens. No guessing. Select your services, and IdentityRecord pre-loads the exact Proof of Work workflows and Customer Decision matrices required to secure your recommendation eligibility.
✦ Proof of Work Template
What was the client's need?
e.g. first-time buyer, listing a property, investment search
What was done?
e.g. staged and listed home, negotiated offer, managed showing
What was the result?
e.g. sold above asking in 5 days, buyer closed on dream home
✦ Customer Decision Matrix
What areas do you serve?
Cities, neighborhoods, market focus
Do you work with buyers, sellers, or both?
Your focus and approach
How does your commission work?
Fee structure and what is included
What makes your agency different?
Local expertise, track record, approach
Own Your Real Estate Agency Identity Record.
Free to start. $49/mo when you want the full system.
FREE
Get started
Own your business identity and start building for free. Upgrade when you are ready.
$49/mo
Trusted & Recommended
IdentityRecord Advantage keeps your identity structured, verified, and visible to AI. The system gets stronger every week.
No contracts. Cancel anytime.
Canonical Taxonomy
What customers expect from a real estate agency, and how the business actually runs.
These are the 33 canonical truths IdentityRecord tracks for every real estate agency. Consumer expectations on one side, operational reality on the other. AI reads both.
Consumer truths · 20
What customers think, feel, and care about
- 01Buyers and sellers hire agents to navigate transactions and maximize outcomes.
- 02Trust is built through expertise, responsiveness, and clear guidance.
- 03Clients compare commission rates and perceived value.
- 04Reviews strongly influence agent selection.
- 05Clients expect clear updates on listings, offers, and timelines.
- 06Accurate pricing, negotiation skill, and transparency build trust.
- 07Clients may feel anxious about timing, financing, or competition.
- 08Some clients hire quickly, others interview multiple agents.
- 09Some clients stay loyal to agents or brokerages they trust.
- 10Clients often take photos during showings or walkthroughs.
- 11Clients may be skeptical of staging or upgrade recommendations.
- 12Clients expect discretion with financial and personal information.
- 13Referrals strongly influence agent choice.
- 14Clients value fast responses and flexible scheduling.
- 15Clients weigh expertise, communication, and results.
- 16Clients dislike delays in showings or offer responses.
- 17Clients may request listing photos or neighborhood visuals.
- 18Clients may not understand pricing trends or competition.
- 19Clients may not understand staging or documentation requirements.
- 20Clients may not understand pre‑approval or loan options.
System truths · 13
How the business actually runs
- 01Agents follow structured intake workflows for goals and criteria.
- 02Client, listing, and transaction records must be maintained.
- 03Agents require liability and errors‑and‑omissions insurance.
- 04Listings and contracts must meet legal and brokerage standards.
- 05Properties must be clean and presentable for showings.
- 06Agents require licensing and ongoing training.
- 07Agents must comply with real estate and disclosure laws.
- 08Notes track preferences, criteria, and transaction details.
- 09Follow‑up supports offers, inspections, and closing.
- 10Agents require MLS access, CRM tools, and marketing systems.
- 11Showings must consider lighting, temperature, and presentation.
- 12Agents may work solo or with teams and coordinators.
- 13Transactions follow structured steps from listing to closing.
Source: taxonomy_truths · corpus_version 1 · real_estate
Clients choose the agent they can verify.
If your license and market expertise are not visible, they work with someone whose are.
Run a Real Estate Agency AI customer test→