How It Works

How your business becomes readable, provable, and usable by AI.

You add business facts, proof, and answers. IdentityRecord builds a structured Identity Record from those inputs. AI, search engines, and public surfaces read the result.

Three columns. Left is what you contribute. Center is what IdentityRecord builds. Right is what the world sees.

What You Add

Business facts and differentiators

What you do, where you operate, what makes you different, your story and credentials

Customer questions and answers

The questions real customers ask before choosing a business like yours, answered in your own words

Proof of recent activity

Jobs completed, customers served, milestones reached, storefront and team photos

Credentials and documents

Licenses, insurance, certifications, and other trust documents your industry requires

Owner and team participation

Verified ownership, team contributors, agency collaboration, and delegated access

Connected surfaces

Google Business Profile, your website, and the public properties where your business appears

What IdentityRecord Builds

The system takes everything you contribute and assembles one structured Identity Record that machines can read and trust.

1

Understands what the business is and how to classify it

2

Confirms core business details against public sources

3

Turns activity and submissions into timestamped proof

4

Organizes answers and credentials into trust signals

5

Builds one structured, machine-readable Identity Record

6

Prepares it for public, search, and AI-facing use

Every input you add strengthens the record. The system keeps building as long as you keep contributing.

What the System Produces

Public Identity Record

A permanent page at identityrecord.com that humans can read and machines can parse

AI-readable business structure

Structured data (JSON-LD) that tells AI exactly what your business is, does, and offers

Trust and verification signals

Verification status, trust score, and credential signals that help AI recommend with confidence

Proof and freshness signals

Activity count, recency, and signal density that prove your business is currently operating

Owner and authority status

Who owns the record, how it was verified, and what governance supports it

Search and AI-ready distribution

Sitemap inclusion, AI resolve endpoints, and install script for your own website

Who Reads It

Systems that consume your Identity Record today

Google Search

Crawls your public Identity Record page and reads the structured data

Bing

Same crawl path, same structured markup

ChatGPT and AI agents

Queries your record by business name through our AI resolve endpoint

Claude and MCP systems

Uses lookup, search, and resolve tools to find and understand your business

Your own website

One-line install script broadcasts your identity from your own domain

Schema validators

Clean JSON-LD output you can test and verify anytime

Example Output

What an activated Identity Record looks like

The same record shown two ways: what a human reads, and what a machine reads.

What People See

Plain language summary

Business name

Sanger Family Roofing

Type

Roofing Contractor

Location

123 Main St, Austin, TX 78701

Trust score

85 / 100

Verification

Activated

Activity

High (24 payments, 3 reviews in 30 days)

Last signal

2 hours ago

Public URL

identityrecord.com/IR-059147

What Machines Read

Structured data (JSON-LD)

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://identityrecord.com/entity/IR-059147",
  "name": "Sanger Family Roofing",
  "identitydns:trustLayer": {
    "sovereigntyScore": 85,
    "verificationStatus": "activated",
    "verificationHash": "SVItMDU5MTQ3Ojg1"
  },
  "identitydns:recentActivity": {
    "signalDensity": "high",
    "totalSignals": 147
  },
  "location": {
    "@type": "LocalBusiness",
    "address": {
      "streetAddress": "123 Main St",
      "addressLocality": "Austin",
      "addressRegion": "TX"
    }
  }
}

Content-Type: application/ld+json

Identity Advantage / $49 per month

Six modules power every output above.

Every module is guided by industry-specific intelligence. The system knows your business type, pre-fills what it can, and prompts you through the rest.

33 Truths

Industry-specific prompts define your business. We crawl your website and pre-fill what we can. You confirm the rest.

FAQ Engine

We already know the questions customers ask your type of business. You answer them. AI uses those answers to recommend you.

Proof Engine

The system prompts what to upload: storefront, team, equipment. Then ongoing activity. Every entry is timestamped proof.

Identity Locker

We know what credentials your industry requires. Upload them. Documents stay private. Trust signals go public.

Mirrored Identity

See what Google, Yelp, and AI show about you. Compare it to the truth. Copy corrected data to each property.

AI Watch

Check whether AI is actually finding and recommending your business. Evidence-linked to your identity data.

$49/mo per location

No contracts. Cancel anytime. Your record stays live. Every input you add strengthens the output.